Design archive for 2013-01-14

Before & After: Tostitos

(5 years ago)
Tostitos, a leading brand from PepsiCo’s Frito-Lay division and the brand known for making any time party time, recently partnered with global branding and design firm Hornall Anderson to launch their line of Tostitos Cantina, a new innovation that brings the authentic Mexican restaurant experience to consumers at home. In addition to the new Cantina line, Hornall Anderson also worked with Tostitos to revamp their identity and entire core line of chips and dips to help further emphasize Tostitos as a “party-centric” brand. Check out the Before & After, and the new Cantina range below! 

'Farm-to-fork' Drives Consumer Packaging

(5 years ago)
By Nancy Brown, Managing Partner, CBX ’Farm-to-fork’: It’s the foodie buzz term of recent years, the hip culinary expression on everyone’s lips. New restaurants boasting farm-fresh ingredients are popping up in neighborhoods all over the country, greenmarkets are hotter than ever, and farm-to-fork ambassadors like chefs Dan Barber of Blue Hill, British sensation Jamie Oliver, and Alice Waters of Chez Panisse have become bona fide celebrities. And now, this movement is starting to infiltrate the mass market.

Inside Parabellum, Hollywood, CA

(5 years ago)
Parabellum. Wow. I’ve been thinking about how to write this post and streamline the wealth of photos, since i showed you the breath logos on the Oliver Peoples for Parabellum collaboration end of last week… and i’ve finally realized, there’s too much good stuff. So get ready for a visual adventure through the amazing workshop of Parabellum on the next page! Tucked away in a prefab super-workshop behind a house in Hollywood, you will find a buffalo head looking down upon piles of luscious colorful buffalo leather, ceramic buckles and buttons, ball and claw feet in the making, racks of bags, wallets, and belts, a beautifully fluffy chow, sewing machine with dexter on it, a peek into their adventures with buffalo out on the plains, inspiration walls, a belt unboxing (out of the stunning wooden box!), kevlar lined belt details (with window!), a peek at how the incredible leather wears over time, and so much more. PHEW It is incredible!Ultimately, the more i went through it all, the more i realized that the only way you can fully understand the passion the Parabellum team has for the unique, beautiful, extremely intentional and particular products that they create is to take it all in much like I did. A truly inspirational, sensory overload - and to top it off, every time i see/touch Shawn’s Parabellum Card Wallet i find myself imaging where it was made (all here in LA), the buffalo it came from, the stories of how it all came to be, and the subtle,[..]

Gargalo

(5 years ago)
"Naming and label design for the new line of spirits of Gargalo, based on the traditional flavors of galician liqueurs: "Orujo", herbal liqueur, coffee liqueur and cream liqueur. Each variety was given a number that consumers could easily identify and remember, creating a closer link with the company and maintaining the new corporate identity of sobriety and elegance."

"In the future, design thinking is going to be called emotionalism" – Roger Arquer

(5 years ago)
Designer Roger Arquer explains why emotion is the guiding force behind his practice, which includes lampshades that work with condensation and experimental fish tanks, in this next movie filmed at our Designed in Hackney Day. (more...)

Beertone: A Beer Color Reference Guide

(5 years ago)
Beertone aims to be a beer reference guide that is based on, you guessed it, the colors of beer.

Architonic Guides: imm cologne & BAU 2013

(5 years ago)
    Two key shows for designers and architects open on Monday January 14; international furnishing show imm in Cologne, and the world’s leading building & construction show, BAU in Munich. For both, Architonic has created time-saving guides to help navigate the show floors.   download the 2013 imm cologne Architonic Guide here (PDF)   [...]


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